The way customers discover, evaluate and buy products is changing rapidly. AI-powered search, marketplaces, social commerce and intelligent assistants are reshaping the customer journey, creating new opportunities (and new challenges) for brands and retailers.

This event explores the three critical pillars of success in the next era of ecommerce:

How are customers finding products today, and what happens as search engines, marketplaces, social platforms and AI assistants play an increasingly important role in product discovery? We'll examine how brands can maximise visibility in an AI-first world and adapt to evolving search behaviours.

What makes a customer, or an AI assistant, choose one product over another? We'll explore the signals that build trust and influence purchasing decisions, from rich product content, reviews and ratings to pricing, availability, fulfilment, brand authority and reputation.

As more buying journeys begin and end beyond the traditional website, how do brands ensure every transaction is seamless, measurable and profitable? We'll discuss the technologies and strategies that underpin modern commerce, including payments, checkout, customer data, fraud prevention, integrations and attribution.