MSL-Commerce-Beyond-the-Website-Sept-26

WHAT'S NEXT FOR ECOMMERCE?

How do brands remain discoverable, trusted and transaction-ready when more of the buying journey happens beyond their own website?

The way customers discover, evaluate and buy products is changing rapidly. AI-powered search, marketplaces, social commerce and intelligent assistants are reshaping the customer journey, creating new opportunities (and new challenges) for brands and retailers.

This event explores the three critical pillars of success in the next era of ecommerce:

DISCOVERY

How are customers finding products today, and what happens as search engines, marketplaces, social platforms and AI assistants play an increasingly important role in product discovery? We'll examine how brands can maximise visibility in an AI-first world and adapt to evolving search behaviours.

DECISION CONFIDENCE

What makes a customer, or an AI assistant, choose one product over another? We'll explore the signals that build trust and influence purchasing decisions, from rich product content, reviews and ratings to pricing, availability, fulfilment, brand authority and reputation.

TRANSACTION READINESS

As more buying journeys begin and end beyond the traditional website, how do brands ensure every transaction is seamless, measurable and profitable? We'll discuss the technologies and strategies that underpin modern commerce, including payments, checkout, customer data, fraud prevention, integrations and attribution.

Wednesday 30th September 2026

11am-12pm | Online (Zoom)

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MEET YOUR SPEAKERS

Jonny Taylor

Head of Marketing, Glass Atlas

With more than a decade of experience in digital and content marketing, he has worked closely with some of the leading voices from Glass Atlas’s key technology partners to co-produce market-leading insights for brands seeking to navigate their next stage of growth.

Jason Gonsalves

Chief Strategy & Innovation Officer, Portas Consultancy

Jason has spent the last 30 years as a brand and experience strategist, leading agencies BBH and Dentsu Creative, followed by relaunching iconic style and culture magazine The Face and leading its advisory business. During this time, he developed premium experiences for brands as diverse as Burberry, Moncler and Adidas. Whilst leading agencies 3 times to Campaign’s Agency of the year, Cannes Lion global agency of the year, and the most awarded agency at D&AD.

In 2023 he joined Portas as Chief Strategy & Innovation Officer, where he has led the transformation of retailers as diverse as Molton Brown, Pandora and Hotel Chocolat as well as developing the launch for V&A East.

Adam Pearce

Co-Founder & CEO of Blend Commerce

Blend Commerce is a multi-award-winning Shopify CRO agency helping established ecommerce brands. Blend Commerce is focused is on getting your customers to buy now, buy more, and buy again - known as the Buy Trifecta®, and it's what good ecommerce CRO should be all about.

Stephen Lloyd

Chief Product Officer, RT7

With more than a decade working within the Amazon Vendor environment, Stephen has an exceptional depth of knowledge about how its accounts, systems and datasets really work. He understands how to navigate the platform’s complexity, including the inconsistent and often conflicting data that makes commercial decisions difficult for Vendors. As RT7’s Chief Product Officer, Stephen develops software, solutions and strategies that turn this complexity into greater visibility and control, helping clients manage their accounts more effectively and achieve sustainable, profitable growth.

ABOUT PIMENTO

Pimento is a community of agencies, offering a gateway to the independent sector, helping brands to grow by navigating the world of marketing with clear, expert guidance.

We help brands find the right marketing solutions by connecting them to expert independent specialists across strategy, creative, digital, tech and more, at no cost.

Find out more