WHY MARKETING AGENCIES GET LINKEDIN WRONG 


Most agencies know they should be using LinkedIn for new business but too often it becomes another broadcast channel: posting content, sending connection requests and pushing out messages that feel transactional rather than personal.

 'Why Marketing Agencies Get LinkedIn Wrong' will explore how agencies can make LinkedIn a more effective part of their new business approach. Our panel will unpack the common mistakes that undermine engagement and pipeline, and look at how agencies can build a more targeted, personal and impactful approach to outreach.
 
From better prospecting and smarter use of tools to creating conversations that actually lead somewhere, this session will provide ideas for turning LinkedIn activity into genuine new business opportunities.

Wednesday 25th November 2026

11am - 12pm

Zoom (Online)

Please note, by registering for this event, you will be automatically added to our mailing list to receive our regular communications.

Chloe Staines

Head of Delivery, Twenty One Twelve

Chloe has over eight years of marketing experience and oversees delivery at Twenty One Twelve, a B2B marketing agency for businesses targeting hard-to-reach markets. She leads LinkedIn outreach and content strategy for clients. Her work helps senior leaders turn their expertise into a consistent, trusted presence that builds credibility with the right audience and generates real pipeline.

Phil Bacon

Founder & CMO, Marketing Managed

Phil Bacon is Founder and CMO of Marketing Managed, a UK B2B agency for technology and engineering-led manufacturing. He builds LinkedIn business development systems that book meetings. LinkedIn drives 25 to 30% of his pipeline, run by a CRM-driven agent system built in Claude that saves 10 to 12 hours a week per campaign, with a human approving every send. Engineer by background, not a marketer.

Jamie Matthews

Chief Executive Officer, Initials CX

Since 2012, I've been obsessed with growth – for our clients, and for the agency. So, I now 
spend the majority of my time managing a leadership team that delivers future growth.

Today, I’m proud to say leading brands from around the world turn to Initials for our strategic thinking, creativity, knowledge, experience and ability to deliver. These clients include Heineken, Fiat Group, Nestlé, McLaren, PepsiCo, Philips, and Samsung.

I'm pleased to report that obsessing with client growth is working for the agency. Over the last five years, Initials has consistently delivered 30%+ growth across all core commercial KPIs.

ABOUT PIMENTO

Pimento is the UK's leading Independent marketing agency network, with over 190 agencies and consultancy members, who in turn employ more than 6,500 professionals.

To keep ahead of the ever-changing marketing world, we are always on the lookout for Independent agencies and consultants that can bring something new to our membership.

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